EXPERT PPC Lead Generation
What is PPC Advertising?
PPC (Pay Per Click) advertising allows the advertiser to place small text ads that appear on the results page of search engines such as Google, Yahoo and Bing. Search Engines only charge when the ads are clicked, and potential customers are directed to a specific web page. PPC advertising operates on a keyword bid system where bid prices along with several other factors, determine the cost and order of ads.
Why PPC?
The strongest advantage of PPC advertising is that you can capture people actively seeking your product or service. In fact, PPC advertising generates the highest quality lead on the internet. No other traffic source can compare to this quality. Practically each penny spent on PPC advertising is focused on potential sales or leads.
Another advantage is that you can control the traffic flow to your landing page, as well as turn the marketing on and off. Also, PPC allows you control where your products and services are geographically seen.
Most importantly is Analytics. PPC campaigns offer quantifiable data to measure its success. Using this data, improvements can be made to "optimize" the campaign for improved results. Improved results usually means maximum leads generated at minimum cost.
Why 90% of PPC Advertisers fail:
Purple Leads offers extensive PPC lead generation advertising experience that eliminates these costly mistakes. Contact us today for a PPC lead generation quote!
What is PPC Advertising?
PPC (Pay Per Click) advertising allows the advertiser to place small text ads that appear on the results page of search engines such as Google, Yahoo and Bing. Search Engines only charge when the ads are clicked, and potential customers are directed to a specific web page. PPC advertising operates on a keyword bid system where bid prices along with several other factors, determine the cost and order of ads.
Why PPC?
The strongest advantage of PPC advertising is that you can capture people actively seeking your product or service. In fact, PPC advertising generates the highest quality lead on the internet. No other traffic source can compare to this quality. Practically each penny spent on PPC advertising is focused on potential sales or leads.
Another advantage is that you can control the traffic flow to your landing page, as well as turn the marketing on and off. Also, PPC allows you control where your products and services are geographically seen.
Most importantly is Analytics. PPC campaigns offer quantifiable data to measure its success. Using this data, improvements can be made to "optimize" the campaign for improved results. Improved results usually means maximum leads generated at minimum cost.
Why 90% of PPC Advertisers fail:
- Poor keyword selection strategy
- Wrong/non-converting ad copy
- Bad keyword grouping
- Non-converting landing pages
- Lack of relevance between keywords, ads and website
- Under- or over-budgeted campaigns
- Wrong bidding strategy and bidding war participation
- Unmanaged or completely neglected campaigns
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Poor quality scores
